Press Release Summary = US demand to experience healthy gains through 2009
US demand for food safety products -- boosted by the development of new products, renewed federal efforts to eliminate foodborne illness outbreaks, and the development of a National Animal Identification System (NAIS) -- will experience healthy gains through 2010.
Press Release Body = Food Safety Products forecasts to 2010 & 2015
US demand to experience healthy gains through 2009
US demand for food safety products -- boosted by the development of new products, renewed federal efforts to eliminate foodborne illness outbreaks, and the development of a National Animal Identification System (NAIS) -- will experience healthy gains through 2010. Disinfection products, lead by continued strong gains in disinfection equipment, will continue to account for the majority of demand. However, the best opportunities will arise in smart labels and tags, as well as software and tracking systems due to the implementation of the NAIS.
Disinfection products
to remain dominant
Food safety products are the primary means by which the US food supply is protected against an assortment of risks. Disinfection products dominate, led by disinfection and sanitation chemicals that are used at all levels of food production, processing, preparation and sale. Several new types of disinfection equipment will continue to drive gains as companies seek reliable means of ensuring contamination risks are minimized. Diagnostic products will also experience healthy gains as new rapid testing technologies allow companies to increase testing frequency while reducing inventory hold times for tested products. In contrast, preservatives will realize more moderate growth due to market maturity, as well as new pasteurization and packaging technologies that minimize the need for preservatives. The continued development of the organic food movement, which is becoming more mainstream, will also restrain gains.
Smart labels and tags
to advance the fastest
Smart labels and tags will experience the fastest growth due to the development of the NAIS, which will allow the government to trace the origin of any meat product within 48 hours. Traceability issues will also help drive software and tracking system growth at an above average pace. Advances are expected to accelerate even further in the longer term as the technology matures and companies begin to realize additional supply chain and inventory management efficiencies.
Most markets to exhibit above average growth
With the majority of food safety product demand concentrated in food processing plants, these markets will continue to dominate in importance. The juice and beverage, poultry and egg, and perishable
food markets will all experience above average growth in food safety product demand. The farm, government and foodservice markets will also experience above average gains. Demand at the wholesale/distributer/retail level will trail the average due to shifts in consumer buying patterns and trends away from in-store food processing and preparation.
Study coverage
Details on these and other findings are included in the new Freedonia industry study, Food Safety Products, priced at $4200. This study presents historical US demand data (1995, 2000, 2005) and forecasts to 2010 and 2015 by type (e.g., disinfection, diagnostic, preservative, smart label and tag, software and tracking system) and by application. The study also considers market environment trends and indicators, evaluates company market share and profiles 24 leading competitors.
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